Debate
The challenge of globalisation for local production
From local to global.
In our world today, local businesses with roots in the territory, which in many cases are also family business models, are taking up the challenge of making the move from local producers to major international references in their sector.
The world is global, a fact that cannot be ignored in terms of business either. The basis for this transformation is a superior high-class product which can be placed on the international market as something different and genuine, precisely thanks to its local origins.
We will be talking to a number of businesswomen who have solved this tricky equation at FéminAs.